LOCATION PROMOTION
Virtual Zug
An Aumivi platform for the economic promotion of the Canton of Zug. It provides access to sites, industry clusters, education and research institutions, and other location factors through an interactive map and immersive views.
INITIAL SITUATION
Initial situation and objective
The Canton of Zug is one of Switzerland's leading business locations and brings together a wide range of industry clusters, education and research institutions, sites and other location factors. International companies and investors needed these elements to be understandable in their spatial context rather than presented only as text or lists.
The objective was to create a digital access point that makes the diversity of Zug as a business location visible. Users should be able to discover sites, companies, education and research facilities, healthcare infrastructure, public institutions and other relevant services and understand them in their spatial context.
IMPLEMENTATION
Aumivi services and implementation
Aumivi developed an independent Aumivi platform for the economic promotion of the Canton of Zug, making the location spatially accessible. Users can explore the canton through a map and complementary immersive views and navigate directly to relevant places and information.
Categories, search and filters organise content by sites and properties, industry clusters, education and research, healthcare, public institutions, sports, start-ups, transport and accessibility. The industry clusters include Biotech/Pharma, Commodity Trading, Financial Services, High Tech, ICT, Medtech, Supply Chain & Procurement and Wholesale.
Extended Places provide detailed information about individual locations, companies and institutions. The platform combines a clear spatial overview with concrete information for location evaluation and economic promotion.
Virtual Zug complements the communications of Economic Promotion Zug and is used in the context of the Greater Zurich Area, where Zug is one of nine cantons.
RESULT
Results for the client
Economic Promotion Zug received a digital access point that brings together the location's diverse assets in their spatial context. Companies, investors and location decision-makers can explore and assess sites, industry clusters, education and research institutions, and other location factors.
The platform adds a visual and interactive layer to Zug's location communications and supports the canton's positioning as an international business location.
GALLERY
Gallery
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